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Brand Dynamo
Ideating, Incubating And Investing In The Entrepreneurial Ecosystem
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What We Do

Most trusted brands in India and globally have an underlying common thread – a sustained Brand Building effort. An effort as constant as the passion for innovation and the commitment to quality aimed at consumer delight. While your company can acquire funding for growth and working capital, brand building investments rarely attract interest from the funding community. This is especially true for brands which are new category creators – because the brand investment in such cases needs to be large and sustainable, compared to the hard asset investments. At Brand Capital our mission is to ideate, articulate and establish your business’ growth potential Read more

At Brand Capital our mission is to ideate, articulate and establish your business’ growth potential through the Branding prism. We engage with growth- oriented Indian entrepreneurs; established as well as new-gen; to provide funding for long- term advertisement solutions. Through our unique and pioneering models, Brand Capital is poised to provide critical leverage for brand-led growth and value creation.

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Most trusted brands in India and globally have an underlying common thread – a sustained Brand Building effort. An effort as constant as the passion for innovation and the commitment to quality aimed at consumer delight. While your company can acquire funding for growth and working capital, brand building investments rarely attract interest from the funding community. This is especially true for brands which are new category creators – because the brand investment in such cases needs to be large and sustainable, compared to the hard asset investments.

At Brand Capital our mission is to ideate, articulate and establish your business’ growth potential through the Branding prism. We engage with growth- oriented Indian entrepreneurs; established as well as new-gen; to provide funding for long- term advertisement solutions. Through our unique and pioneering models, Brand Capital is poised to provide critical leverage for brand-led growth and value creation.

Brand Capital is a part of the Bennett, Coleman & Co. Ltd. (BCCL) and we put the unmatched might of our media offerings coupled with our brand building expertise, behind creating your iconic brand.

Let’s start a journey together to build new No. 1 brands. To start a conversation, contact brandcapital@timesgroup.com

Investee speak

  • Mr. V. P. Seetharaman, CEO, Natesan Housing (P) Ltd, Trichy,
    Brand: PONNI DELTA

    For a property developer sitting in a Tier II city in Tamil Nadu, it’s quite difficult & expensive to reach out to our potential customers in the metros…Brand Estate made this possible! People visiting us

    through print Ads in TOI! Mr. Vivekanand, Sivakumar & Mr. Nainan of the Brand Capital team have helped us grow and build our brand 'PONNI DELTA' in a short time. We are respected in the market as big players. The deal is very simple, straight-forward and quick. We take pride in our association with Brand Estate.

  • The challenge before Localbanya was to target the right product to the right people at the right time.

    View all

Investee Insights

What's New

  • Brand Capital proudly hosted an India session “India Up & Away!” at the GSV Pioneer Summit held between 7th and 9th October, 2015 in Silicon Valley, USA

    This session was presented by The Times of India. There was a Fire Side Chat with Mr. Naren Gupta, Co-founder & Managing Director of Nexus Venture Partners, followed by a panel session on India with Mr. Keith Nilsson, CEO - Visionairre Ventures, and Mr. Brad Loiselle, Read more

  • In the October edition of AVCJ (Asian Venture Capital Journal), BRAND CAPITAL CEO, Mr. Sivakumar Sundaram shares his perspective on media-for-equity model that is gaining traction around the world to aid young businesses that are seeking consumers in new markets.

    Media- for- equity is already a well-established concept in the European market. For this type of model to work in Asia, there is a need to get the right investors and focus on getting the right type of Read more

  • “For us, an IPO is an event that provides liquidity to our matured unlisted company portfolio to continue its rapid growth journey towards value creation.” S. Sivakumar, Chief executive of Brand Capital (Business Standard, 24thOctober, 2015).

    From a Rs.2000 crore venture in 2009-10, Brand Capital has grown into a Rs.14000 crore business today. With over 700 portfolio companies under their wing, the organization provides a platform for smaller companies Read more

Brand Dynamo

Investee Achievements

  • Nutricharge has been declared India’s Most Promising Brand for 2013-14 by World Consulting and Research Corporation (WCRC).. Read more

  • iBall declared the no. 1 brand in the Indian Tablet market, as per the data released by International Data Corporation (IDC) for Q4 2014.. Read more

  • Lifespan is honored to be awarded the most promising Diabetes and Cardiometabolic Clinic of the Year 2014.. Read more

  • Mr. B K Soni, Chairman, Eco Recycling Ltd receiving award from Frost & Sullivan on.. Read more

  • Mr. CK Kumaravel, CEO and co-founder, Naturals received Images India’s “Most Admired Retailer of the
    Year 2014" in the Beauty and Wellness Category at the India Retail Forum on 17th September, 2014 Read more

  • Featured in the pages of Forbes, Mumbai based Nobel Hygiene, India’s first maker of adult diapers started by selling 1 container a day which soon turned to 25 containers, after they published a 16x2-inch advertisement in The Times of India. Read more

  • Shriram properties has been rewarded the “Best Developer” in the Southern Region for the third successive year and also “The most Transparent Developer” in the Southern Region by the Associated Chambers of Commerce and Industry of India (Assocham) Read more

Business Impact – Differentiation-led Disruption resulting in Domination in the marketplace

In the journey of the last ten years, Brand Capital has been a partner in the building of several hundred marquee indigenous brands. It has enabled the introduction of new concepts of print advertising in the form of jackets, panorama adverts and flaps, a lot of which are emulated across other print media brands. Such value results in greater topline, better negotiating power with vendors, better brand salience with consumers, aspiration for employees and a return for shareholders. But most of all, Brand Capital enables the discovery of ‘Brand value’. Different from an archetypal Private Equity player, we succeed in  contributing ‘Intellectual Capital’,  thus supporting the creation of a brand strategy and planning media-spread to optimize value.

Journey So Far

Over the last decade, the Brand Capital business has evolved into new offerings, tailored to meet the demands of various entrepreneurial and small & medium enterprises. We now partner with over 700 investee companies across sectors as wide as – Retail, FMCG, Consumer Durables, Realty, Digital and Mobile, E-Retail, Health & Wellness, Financial Services, Consumer Services and several more. Since its inception, Brand capital has helped build several iconic brands and create immense enterprise value. Our invested value today stands at USD 2.2 Billion, driven by our disruptive innovation and the power of the media properties across "The Times Group."

Germination of Brand Capital:

Brand Capital germinated with the idea of offering advertising for assets as well as providing enough power to take on the global conglomerate. The objective was to provide a platform for entrepreneurs to invest in building their product, service or corporate brands.



Path Breaking Models

Over the years, the Brand Capital model has evolved and enhanced to develop new solutions and platforms. Today besides the Brand Capital offering , there are two more Business Models, i.e. Brand Estate and Springboard; and two Creative Models, i.e. Cerebrand and Brandscope.

Sustained brand building solutions in capital intensive real estate
Exponential ad infusion for asset light Ad Dependent concepts
Brand Capital, the pioneering product from The Times Group (BCCL), amplifies the marketing investments of businesses
Enabling advertising Affordability through aggregation and unbundling

Our Partners

Brand Capital has an inclusive approach and serves as partners to companies and businesses and helps them achieve goals and brings in expertise in areas of growth. Having helped over 600 entrepreneurs unleash the potential of their brands, the deal value of our portfolio is over US $ 1.8 billion with impressive returns on equity. Here is a glimpse of few of the Brands we are partners with.

Our parent company, the 177 year old Times Group, has cultivated a 360 degree spectrum of media assets in print, radio, TV, and the internet. The Group owns and manages powerful brands across media such as The Times of India, Times Now, City-centric Mirrors, The Economic Times, ET Now, Maharashtra Times, Navbharat Times, Vijay Karnataka, Radio Mirchi, Times Music, Times OOH and indiatimes.com, to name a few.

Our branding expertise and intellectual capital helps entrepreneurs with the intricacies of the advertising business, to plan and build effective corporate branding strategies that lead to growth and enterprise value creation. Most of our brands are category leaders and we have the largest captive consumer group for any media house in the country. Brand Capital harnesses the advertising power of these iconic media vehicles for its investees and works with them in designing effective corporate branding strategies.

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Brand Capital to host an India session at GSV Pioneer Summit, Silicon Valley, USA

Brand Capital proudly hosted an India session “India Up & Away!” at the GSV Pioneer Summit held between October 7th and October 9th, 2015 in Silicon Valley, USA. This session was presented by The Times of India.

There was a Fire Side Chat with Mr. Naren Gupta, Co-founder & Managing Director of Nexus Venture Partners, followed by a panel session on India with Mr. Keith Nilsson, CEO - Visionairre Ventures, and Mr. Brad Loiselle, Skillsdox (Brand Capital investee company) as panelists. The India session was hosted by Neville Taraporewalla.

Leading global CEOs spoke at the event which was attended by investors, entrepreneurs, founders, leading venture-backed startups and innovation executives from global technology companies. For more information on the event visit http://pioneersummit.com/

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In the October edition of AVCJ (Asian Venture Capital Journal), BRAND CAPITAL CEO, Mr. Sivakumar Sundaram shares his perspective on media-for-equity model that is gaining traction around the world to aid young businesses that are seeking consumers in new markets.

Media- for- equity is already a well-established concept in the European market. For this type of model to work in Asia, there is a need to get the right investors and focus on getting the right type of customers. Media firms continue to play a significant role in media-for-equity services in Europe. Our intention has always been to develop this concept and customize it to the Indian market and use it in-sync with Indian business sensibilities. According to Mr.Sundaram, customers today are demanding more and more value-added products and services, at this point in time, the communication, branding and marketing of the value-added model will be a huge challenge for entrepreneurs.

BRAND CAPITAL intends to utilize this new wave of innovation and ambition among young Indian entrepreneurs and help them get the resources they need in order to excel forward and connect with their consumers in a much more effective and precise manner, across domestic and international markets.

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“For us, an IPO is an event that provides liquidity to our matured unlisted company portfolio to continue its rapid growth journey towards value creation.” S. Sivakumar, Chief executive of Brand Capital (Business Standard, 24thOctober, 2015).

From a Rs.2000 crore venture in 2009-10, Brand Capital has grown into a Rs.14000 crore business today. With over 700 portfolio companies under their wing, the organization provides a platform for smaller companies to build their brand. One of its portfolio companies, Coffee Day Enterprises have closed their IPO last week and others like Lavasa and Infibeam are waiting in the wings. Functioning as a large private equity firm, Brand Capital has internal business teams that manage the portfolio and an venture advisory team, which provides mature portfolio companies strategic guidance and advice for liquidity events, including IPOs.”....Read more