Marketing analytics & AI solutions
Bring business & marketing data together to get a holistic view of marketing's performance and business impact. Create advanced audiences and enhance your customer experiences with the power of your data and Google Cloud
Benefits
How marketing analytics can help your business grow
Understand ROI with data-driven marketing insights
Connect data from siloed systems to gain holistic
marketing insights. Enable robust channel performance
reporting & predictive marketing analytics. Create
marketing mix modeling to optimize marketing spend.
Build predictive and advanced audience segments
Leverage Google Cloud’s Machine Learning capabilities
to build differentiated audiences. Create audience
segments like propensity to buy and high customer
lifetime value to reach your most valuable customers.
Enhance customer experiences & brand measurement
Deliver enhanced customer experiences by providing
relevant recommendations at scale. Monitor &
leverage customer sentiment to plan product
improvements, prioritize customer issues and optimize
your Ads spend.
Key features
Google is your media and cloud partner on this journey
Google is uniquely positioned to bring your marketing
and business data together in one platform with native
Google Ads integrations and more.
How marketing data and analytics come together with Google Cloud
Google Cloud offers seamless connectors to key data sources like Google Ads, Google Analytics 360, Campaign Manager, etc. Connect your first party data like CRM, sales, product, customer service, social and more, for a holistic view of marketing analytics in a connected platform. Easily build AI models from this consolidated data with built-in machine learning tools like BigQuery ML and Vertex AI.
Gain a competitive advantage with marketing analytics & AI
An advanced marketing analytics and AI solution for all users and intents throughout the data and ML lifecycle means more innovation in marketing for your organization. Flexible tools like BigQuery and Looker offer streamlined and scalable collaboration as your organization takes advantage of continuous enhancements with Google Cloud's technologies.
Futureproof your marketing with leading AI and machine learning
The digital marketing landscape is changing: from more complex customer journeys to regulatory changes on how data is collected and used to industry changes impacting 3rd party cookie measurement. A solution created upon the foundation of Google’s pioneering AI research and best in class algorithms with responsible AI capabilities can help your organization navigate these changes.
Drive campaign performance with intelligent, real-time data
Whether you are a marketing leader at your organization or an agency providing best-in-class marketing services, partnering with Google Cloud can help you tackle marketing analytics challenges by leveraging native Ads data integrations with BigQuery and developing custom, differentiated audience segments with Google Cloud's AI products.
Understand how consumers are searching with Google Trends data
Marketers can now access Google Trends datasets through direct interaction with BigQuery in a safe, secure and private manner. This means you can explore what consumers are searching for to inform your analyses and make better data-driven decisions. If you’re new to BigQuery, spin up a free project using the BigQuery sandbox or check out the sample Looker dashboard to explore this data.
Customers
Read about our customers using Google Cloud's marketing analytics & AI solutions
Partners
Google Cloud Marketing Analytics Specialized Partners
Not sure where to get started or already working with a
partner? Explore our partner ecosystem and learn how to
bring Google Cloud to advance your marketing analytics.
Documentation
Additional marketing analytics & AI resources
Explore our documentation to learn more with tutorials,
explore popular architectures and see patterns for
common marketing analytics use cases.
Building an e-commerce recommendation system
Learn how to build a recommendation system with BigQuery ML to generate product or service recommendations from customer data.
Build new audiences based on current customer lifetime value
Learn how to identify your most valuable current customers and then use them to develop similar audiences in Google Ads
Creative analysis at scale with Google Cloud and ML
This article explores how to take advantage of cloud technology in order to see creative performance and insights at scale
Looker for Google Marketing Platform
Get up and running with out-of-the-box insights with Looker's Blocks and Actions for Google Marketing Platform (GMP) and activate data from Looker in GMP & GA360.
Create a unified app analytics platform
Centralize your data sources in a data warehouse and dig deeper into customer behavior to make informed business decisions
Deliver great experiences with Google Cloud and Ads products
Brands are using Google Ads and Cloud products together to deliver better campaigns and customer experiences.
Use Google Trends data for common business needs
Use the Google Trends data to solve business challenges like uncovering trends in retail locations, predicting product demand, and inspiring new marketing campaigns.
