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Peter Crowther Associates Ltd.

  • Work
  • About
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Bentley

A series of three abstracts commissioned for Bentley quarterly brochure. Very open brief on the theme of Air, Light and Earth. Full CGI model, scene and render.

Twist

Open brief to create an abstract image. Commissioned by a global management consulting firm for event and other collateral.

CGI 3d model and render

Liquid Gold

Front cover for Bentley Magazine. CGI glass, ice letter ‘B’ and whiskey. Commissioned by Archantdialogue

Creative Director Rich Berry

CGI model and render

Shield

Brief to design a shield and incorporate stock shots of people in an interesting way. Developed a look similar to a holographic foil security image, along with the hexagonal patterns to convey a digital portcullis.

Cover and inside illustration commissioned by Andrij Borys Associates, LLC for Communications of the ACM magazine. For the cover article title, 'Implementing Insider defenses'.

Art director Margaret Gray

CGI 3D model and render

Income

Commissioned by Dow Jones for the cover and feature illustration for the BARRON’S, lead story, ‘Best income investments for 2022’.

Combination of stock images and custom CGI models for a sliced percentage sign and glass solid version for the feature illustration.

Art Director Sue Ng

CGI render and photomontage.

Igloo

This was a fun one, commissioned by Voltage OMC, to create a snow igloo with the impression of an ID.5 GTX VW. Full CGI 3D scene and render. Social media use on Instagram.

Head of Production: Jens Mecking

Team Voltage @ DDB Berlin GmbH

CGI model scene and render

Beer Gut

Commissioned by Men’s Health Magazine. Full 3D scene.

Art director Jack William

CGI 3D model and render

Smash

Commissioned by Men’s Health for a feature, ‘The Fragile Mind’ on the growing link between head trauma and long term brain damage.

Art director Declan Fahy

CGI 3D model and render

Mask

Commissioned by the Sunday Times. This was essentially a retouching job however this required a full CGI 3D model of the sofa and facemask. Background behind the people needed extensive retouching to recreate the wooden panelling.

Art Director Dan Biddulph.

CGI model and retouching.

Chris

Cover image for Sunday Times. Fun brief to make a photograph of Chris Whitty look like it belongs in a 17th Century painting.

Art Director Dan Biddulph

Buckle Up

Commissioned by Entertainment Weekly. Something different, a typographic design that had to look like a plausible Country & Western buckle.

Deputy design director Chuck Kerr.

CGI Model and render

RSA

Commissioned by Wardour for the front cover and inside feature for RSA Journal. This is a full 3D scene complete with volumetric smoke.

Art director Johan Shufiyan

3D model and render

Build back

Commissioned by Redactive for the front cover of Transform magazine. Full CGI including the arm.

Art Editor Yvey Bailey

CGI 3D model and render

WHY

Very lucky to be chosen to create the cover for the 65th anniversary special of New Scientist.

Art director Julia Lee

CGI 3D model and render

XBOX

Brief to make a cake out of the iconic early XBOX controller. Commissioned by British GQ.

Art Director Kevin Fay

CGI 3D model and render

Chill

Commissioned by New Scientist for an article on Co2 capture and global cooling.

Senior Designer Ryan Wills

CGI model and render

Orange

Commissioned by Hearst for Men’s Health for an article, ‘Unpeel the gift of a longer life’.

CGI 3D model and render.

Art Director Jack William

Vote

Front cover commissioned by Mother Jones. Required a simple 3D model and some flames montaged on top.

Creative Director Carolyn Perot

CGI 3D scene render and retouch

Ai

3D Black box containing an Ai heatmap for cover and inside illustration commissioned by Andrij Borys Associates, LLC for Communications of the ACM magazine. For the cover article title, 'Techniques for Interpretable Machine Learning'.



CGI 3D model and render

Mental Chains

Commissioned by a global management consulting firm to develop the main title image for an article on mental chains. For brochure and website use.

Full CGI scene and models.

Future Trends

Commissioned by a global management consulting firm to develop and produce a series of abstracts around the themes of emerging transport technologies. For brochure and website use. Full CGI scene and models.

Pill Abs

Commissioned by Men’s Health to add sculpted abs onto the existing fractured pill bottle photo. Job involved sculpting the CGI model, matching lighting, materials and perspective and compositing the final image.

Original photography by Rowan Fee.

Below shows a before and after.

Failed Tech

Commissioned by Marketing Week, to create a character out of failed tech for the front cover and a few subsequent poses for the article inside. Full CGI model,

Boxing Brain

Commissioned by Men’s Health Magazine for the ‘One Word Answer #63’, how Boxing can reduce stress and depression.

CGI model and photo-retouching.

Recycle

Commissioned by Fabulous Magazine to create a globe with a bag full of clothes. This was pretty involved, and needed a fair amount of cloth simulations to get the clothes to collide with the near spherical bag. All the clothes are 3D CGI models along with the stand and bag.

Tin Drummer

Commissioned by a global management consulting firm to produce a vintage tin toy robot drummer for a quarterly brochure and website. We also produced a two second animated loop of the robot walking and drumming. Custom CGI 3D model.

Protein

Commissioned by Men’s Health Magazine to create a series of illustrations about adding protein to increase muscle mass. Full CGI scenes with custom models.

Pool

Front cover commission for Emirates Airline inflight magazine ICE. Full CGI scene.

Diablo

Commissioned by PrettyGreen for Casillero Del Diablo wines. This job involved creating the CGI bottle and label before it was available as a physical object and creating large particle systems to recreate the logo in gold dust. Rendered with depth of field.

Full CGI, Custom 3D model based on working drawings.

Apps

Commissioned by Men’s Health Magazine for the feature ‘Apps that will change your life in 2020’, Health, wealth and fitness. CGI models, this time with a high gloss finish.

Cake Run

Commissioned by Runners World Magazine. Bride making a quick escape for an article ‘Can running ruin your relationship’. Full CGI 3D model, rendered with depth of field.

Rich List

Commissioned by Fabulous Magazine to create a gold spray can for the reality star rich list. CGI model.

Hidden Syringe

Commissioned by Men’s Health Magazine to add a syringe under the skin. CGI model of the upper arm along with cloth dynamics to get the desired look. CGI and minimal compositing.

Foam

Commissioned by Chemistry World Magazine to create a full CGI scene with large foam letters visible above and below the water line. Custom sculpted models for both the lettering and the water surface.

Boardgame

Commissioned by Wardour to create a 3D boardgame and player pieces for close-up 3D renders for an article about re-training and returning to work. End client was Hays, and this featured in their publication Hays Journal.

Porkies

Commissioned by Which Magazine for an article ‘Who’s telling porkies’ on the fat content of sausages. Full 3D CGI scene.

Hourglass

Commissioned by Andrij Borys Associates, LLC for Communications of the ACM magazine. For the cover article title, 'On The Hourglass Model’.



CGI 3D model and render

WiFi

Commissioned by Cedar for British Airways Business Life inflight magazine front cover and feature illustration.

 

CGI areal view with 3D cars, people trees and buildings. Volumetric 3D clouds were created for the cover version.

Microsecond Stopwatch

3D stopwatch cover and inside illustration commissioned by Andrij Borys Associates, LLC for Communications of the ACM magazine. For the cover article title, 'The Attack of the Killer Microseconds'.

 

CGI 3D model and render

Sparrows

CGI Sparrows and accessories. One of a series commissioned for Cosmopolitan magazine.

 

3D CGI model and render.

Runner

One of a series of female athletes draped in UK flag for Woman's Health Magazine.

 

 CGI,  3D model and render

Transport

Commissioned by UKi Media & Events for Transportation Solutions For 2030 and Beyond!

Magazine front cover, poster and collateral for their international review and exhibition events.

 

CGI futuristic city and autonomous aircraft.

Coffee

Commissioned by Men’s Health Magazine to add coffee, smoke, cracks and dripping coffee onto a stock shot of a lightbulb. Job involved CGI coffee, and custom sculpted drips. CGI and photomontage.

Faulty

Front cover commission for Which Magazine about faulty appliances catching fire.

Combination of hand painted and photomontage techniques using Photoshop to create the flames, varnish, crease and burn effects.

 

5G

Commissioned by Wardour Publishing for the launch issue of The Review for Gemalto.

 

CGI model of a futuristic 5G shaped building set in a cityscape.

AYAHUASCA

A series of three images commissioned by Men's Health Magazine for an article on the use of Ayahuasca for its narcotic effects.

CGI models plant is a stock shot.

Ella

Commissioned by Woman's Health magazine. Article title, 'Deliciously Ella is cooking up a storm'. The challenge was to add realistic mayhem to the kitchen photo shoot. CGI models were used for the main splash from the food mixer along with traditional Photoshop retouching techniques to create additional elements such as an overflowing sink and burning toast etc.

Photography by Helen McArdle

Secondary image needed a CGI cake and fire and smoke added.

 

CGI 3d model scene render and photo retouch.

Cosmetic Workout

Commissioned by Stylist magazine to recreate six products in 3D as simple characters set within a minimalist gym environment. 

 

3D model, scene and render.

Yin-yang

CGI Model and render for Men's Health Magazine.

Robot

Front cover and inside illustration commissioned by Andrij Borys Associates, LLC for Communications of the ACM magazine.

CGI robot placed into background stock shots. This was quite a fun challenge and involved retouching out the people occupying the space in the original photography, where the robot would go, and matching lighting and perspective for the CGI.

 

3D CGI model render and retouch.

DNA

Commissioned by Cosmopolitan magazine. Brief to create miniature plastic toy like figures exercising on a DNA strand.

 

CGI model scene and render.

Wedding Ring

Burning wedding ring created for The Observer Magazine. Feature illustration and front cover with gratuitous lens flair by client request.

3d model and render.

Owl

One of a series of images created for the Edinburgh Fringe Festival poster and collateral.

 

3D model and render.

Gym legs

Robotic legs made out of gym equipment.

For Men's Health Magazine.

 

3D model and render.

121

Cover image for 5280 The Denver Magazine made with some stock and custom 3D models.

Grenade Heart

Hand grenade heart. One of a series for Men's Health Magazine.

3D CGI model and render.

Futuristic

This was quite a complex challenge for Runners World Magazine. Briefed to design, and create futuristic sports clothing, and fit it onto the body of the model photographed in different positions and perspectives across several spreads. The environment also needed creating to make a cohesive look for the piece.

 

3D CGI model sculpt, scene render and retouch.

F1 Renault

F1 Renault for F1 Magazine.

Part of a series.

 

3D render.

Knee Joint

Anatomically correct knee joint apart from the weird footprint of a training shoe. For Men's Health Magazine.

 

3D CGI model and render.

 

 

Vase

CGI vase for Harvard Business Review.

Original illustration by Yuko Shimizu that was treated to look like it was painted onto the vase and given glaze and diffusion effects.

CGI 3d model and render.

Orrery

Commissioned to go alongside images created with a traditional modelmaker and photography approach. This was created for a campaign for Barclays Bank.

 

CGI model, scene layout and render.

Bitcoin

CGI virtual cityscape with Bitcoin sun. Cover image for STEP JOURNAL.

 

3D model and render

EU

Illustration commissioned for Euro Money Magazine.

3D model and render

Ginseng tea

Ginseng tea/fuel idea for Men's Health Magazine. All 3D apart from the leaf and steam.

 

3D model and render

Mattress

A series of CGI illustrations for mattress company

Hyde & Sleep for their website.

 

Fly

3D robotic hand catching a fly for the inside illustration, showing a detail, and front cover. Commissioned by Andrij Borys Associates, LLC for CACM magazine. For the cover article title, 'Optimization as Motion Selection Principle in Robot Action'.

 

CGI 3D model and render

Victory island

Front cover commission for fdi magazine.

Combination of CGI and retouching. 3D island landscape and a mix of real and CGI foliage.

Dollar

Commissioned to create a paper folding look for TRAIN magazine

Flood

Commissioned for Boston Magazine this is a photo-retouching job to take an otherwise sunny stock shot and give it a cinematic dissaster movie treatment.

Neon

Front cover and a series of neon set pieces for Which magazine.

 

3D CGI model and render.

Flakey

One of a series for Woman's Health magazine.

 

3D model and render

Future

A series of futuristic images including the front cover, commissioned by Robert Ross Madrid Group, Inc. for Korn Ferry magazine.

 

Virtual meetings and high tech settings created with CGI models.

Shark

One of a series for Men's Health magazine.

CGI and retouching.

Ice

CGI Ice charts and people commissioned for Harvard Business Review.

CGI 3D models and render.

Eye

Front cover commissioned by Think Publishing Ltd for Optometry Today magazine. Constructed with 3D scans of vegetables and a custom model for the plate.


CGI models, scene set up and render

Credit Card

Commissioned by Men's Health magazine. Detailed custom model of a credit card cut to form a mountain landscape.

CGI model and render.

http

3D type headline illustration commissioned by Andrij Borys Associates, LLC for Communications of the ACM magazine.

High detail 3D CGI sculpt for the lettering. Model render and photomontage for the cobwebs.

Leaf Abs

Commissioned by Men's Health magazine. Photo-retouching and a simple 3D scene with CGI water drops added.

 

Photomontage and 3D render.

ship

Ship in a bottle commissioned for Cosmopolitan magazine. Sculpted wave and some photomontage for the storm clouds.

 

CGI model and render.

Baitball

Front cover image commissioned for The Planner magazine. Uk shaped baitball and underwater scene created in 3D.

 

3D CGI scene and render.

Plug

Commissioned by Woman's Health magazine for a feature article on adrenal fatigue. Quite a complex job requiring photo-realistic detailed face, arms and body to realise their brief. Custom textures were also created for the virtual makeup on the robots face.

 

3D CGI model, scene and render.

Suitcase

Commissioned for Cosmopolitan Magazine for an article on safari tours.

CGI models used for suitcase, trees, amimals and clouds. Other elements were stock shots.

Bull

A series of neon illustrations commissioned for Men's Health magazine.

 

3D CGI scene and render.

Greek Vase

One of a series of pieces commissioend for Men's Health with a modern take on exercise. Vase and illustrations on the vase were created in 3D.

 

CGI scene and render.

Agility

A series of slightly futuristic images including the front cover, commissioned by Robert Ross Madrid Group, Inc. for Korn Ferry magazine.

 

Full CGI scene and render.

Snowboarders

Commissioned for Cosmopolitan magazine. CGI plastic figures created and added to a stock shot with some retouching for the snow spray effects.

 

3D CGI model and render.

Pylon

Commissioned by Redactive Publishing for The Planner magazine. The brief required the Angel of the North statue to be recreated as a pylon for the font cover. For the inside feature illustration three buildings needed the pylon transformation. Beetham tower, Blackpool tower and the Liverpool Metropolitan Cathederal.

CGI 3D models and photo retouching.

Wave

Commissioned by Niche Media LLC, for Ocean Drive magazine for an article Billionaire Beach.

Side view of a wave made out of dollar bills. Quite a set-up to sculpt the wave and use procedural techniques to distribute the notes and coins to form the tidal wave.

Background is a stock shot. Wave is 3D computer generated models.

Bling

Front cover and feature illustration commissioned by Nature magazine. Article about disparity in research funding.

 

CGI model and render.

Goodwood

Commissioned by NorthStar Publishing Ltd for their annual Goodwood Revival programme.

Really interesting project making flat graphics look like they were printed on old worn carboard to look like an authentic vintage game. Custom photoshop brushes and surface treatments created the main look and torn sections. CGI scrabble type bricks created in 3D and rendered to get the shadows over the suppied and treated photos. Folded model created for the main folds in the double page spreads.

 

CGI model and render along with surface wear and tear painted in Photoshop.

Data Security

Commissioned by Mc MURRY/TMG for One Magazine for their client AON. A series of illustrations about data security set within an art gallery environment.

 

Full 3D CGI scene, custom art models, and render.

Bentley

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Twist

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Liquid Gold

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Shield

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Income

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Igloo

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Beer Gut

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Smash

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Mask

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Chris

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Buckle Up

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RSA

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Build back

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WHY

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XBOX

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Chill

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Orange

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Vote

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Ai

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Mental Chains

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Future Trends

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Pill Abs

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Failed Tech

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Boxing Brain

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Recycle

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Tin Drummer

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Protein

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Pool

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Diablo

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Apps

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Cake Run

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Rich List

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Hidden Syringe

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Foam

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Boardgame

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Porkies

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Hourglass

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WiFi

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Microsecond Stopwatch

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Sparrows

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Runner

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Transport

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Coffee

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Faulty

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5G

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AYAHUASCA

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Ella

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Cosmetic Workout

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Yin-yang

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Robot

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DNA

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Wedding Ring

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Owl

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Gym legs

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121

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Grenade Heart

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Futuristic

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futuristic.jpg

F1 Renault

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Knee Joint

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Vase

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Orrery

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Bitcoin

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EU

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Ginseng tea

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Mattress

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Fly

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Victory island

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Dollar

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Flood

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Neon

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Flakey

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Future

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Shark

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Ice

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Eye

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Credit Card

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http

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Leaf Abs

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ship

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Baitball

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Plug

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Suitcase

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Bull

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Greek Vase

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Agility

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Snowboarders

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Pylon

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Wave

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Bling

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Goodwood

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Data Security

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Copyright Peter Crowther Associates Ltd 2022