{"id":1239302273,"date":"2026-10-01T15:07:10","date_gmt":"2026-10-01T19:07:10","guid":{"rendered":"https:\/\/wwd.com\/?p=1239302273"},"modified":"2026-10-01T15:07:12","modified_gmt":"2026-10-01T19:07:12","slug":"red-wing-norway-moc-heritage-boots-details-1239302273","status":"publish","type":"post","link":"https:\/\/wwd.com\/footwear-news\/shoe-industry-news\/red-wing-norway-moc-heritage-boots-details-1239302273\/","title":{"rendered":"Red Wing Traveled to the World’s Northernmost Inhabited Town to Test Out Its Newest Boot"},"content":{"rendered":"\n\t\t\t\t
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\tRed Wing Heritage is getting ready for the colder months with its newest launch.<\/p>\n\n\n\n\n\tOn Thursday, the Minnesota-based footwear brand unveiled the new Norway Moc, a boot \u201cbuilt for life in cold climates and designed to meet the demands of northern winters,\u201d the company noted.<\/p>\n\n\n\n\n\tBuilt on Red Wing<\/a>’s signature moc toe silhouette, the new made-in-America<\/a> Norway Moc features a Scotch-grain embossed Copper Rough and Tough leather that delivers four times more water resistance, while a Vibram Fire and Ice Lug outsole provides traction and comfort in cold, challenging conditions. A breathable lining and padded collar help regulate warmth and moisture, while a removable felt-covered footbed adds comfort throughout the day.<\/p>\n\n\n\n\n\tAnd despite its name, Amy Peck, vice president of product innovation at Red Wing, said in a statement that the new silhouette \u201cisn\u2019t a Scandinavian-inspired boot.\u201d<\/p>\n\n\n\n
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\n\t\n\t\t\t\t\tThe Red Wing Heritage Norway Moc.<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\tCourtesy of Red Wing Heritage<\/cite>\n\t\t\t\t\t\n\t<\/figcaption>\n\n\t\t\t\n<\/figure>\n\n<\/div>\n\n\n\n\n\t\u201cIt’s a Minnesotan boot built for Norwegian winters,” Peck noted. “It’s designed for the realities of life in cold climates and built by people who understand what winter demands.”<\/p>\n\n\n\n\n\tTo bring the launch to life, the footwear brand tapped acclaimed filmmaker Benjamin Hardman on a film that follows a pair of Norway Mocs on an expedition from Red Wing, Minn., across sweeping arctic tundras to a remote cabin in Svalbard, Norway, which is home to Longyearbyen, the world’s northernmost permanently inhabited town.<\/p>\n\n\n\n\n\tThe Norway Moc, which retails for $369.99, is now available at Redwingshoes.com, in Red Wing stores and at select retailers.<\/p>\n\n\n\n
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\n\t\n\t\t\t\t\tThe Red Wing Heritage Norway Moc.<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\tCourtesy of Red Wing Heritage<\/cite>\n\t\t\t\t\t\n\t<\/figcaption>\n\n\t\t\t\n<\/figure>\n\n<\/div>\n\n\n\n\n\tThis new launch comes just days after Red Wing said it was bringing sneaker-esque comfort to work boots<\/a> with a new collection launching for fall 2026.<\/p>\n\n\n\n\n\tThe Construct line<\/a>, consisting of three boot styles, prioritizes comfort, fit and durability while also offering the same essential safety features, high-level performance and refined aesthetic typical of Red Wing products.<\/p>\n\n\n\n\n\tIn June, the Minnesota-based footwear brand unveiled its IronFlex boot<\/a>, which was designed using insights from a foot-scanning technology that has collected and analyzed over 3 million individual scans across 321 styles.<\/p>\n\n\n\n
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\n\t\n\t\t\t\t\tThe Red Wing Heritage Norway Moc.<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\tCourtesy of Red Wing Heritage<\/cite>\n\t\t\t\t\t\n\t<\/figcaption>\n\n\t\t\t\n<\/figure>\n\n<\/div>\n\n\n\n\n\n\n\n\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"

The new boot is built for life in cold climates, Red Wing said.<\/p>\n","protected":false},"author":194179773,"featured_media":1239302263,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exclude_post_from_river":false,"override_post_title":"","override_post_excerpt":"","authors":[],"contributors":[],"styled_by":[],"_image_credit":"","_wp_attachment_image_alt":"","pmc_selected_wwd_video_media":"","pmc_top_video_source":"","pmc_top_video_duration":"","wwd_top_video_source":"","wwd_top_video_duration":"","pmc_selected_featured_media":"","pmc_selected_video_media":"","pmc_selected_variety_video_media":"","variety_top_video_source":"","variety_top_video_duration":"","pmc_featured_media_has_alt_text":true,"_pmc_featured_animated_media_id":0,"_pmc_featured_video_override_data":"","_pmc_featured_video_override_url":"","_pmc_featured_video_response_data":"","pmc-gallery-linked-gallery":{},"pmc_list_item_description":"","primary_category":"","primary_vertical":"","_mt_pmc_exclude_from_seo":"","_pmc_opengraph_title":"","_pmc_opengraph_description":"","pmc-gallery":[],"categories":0,"subcategories":0,"thr_post_headlines":"","_variety-sub-heading":"","mt_seo_title":"Red 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