Joint B2B Customer Experience & Account-Based Marketing Committee Meeting
when
Start: Tuesday, December 8, 2026 at 11:00am
End: Tuesday, December 8, 2026 at 1:00pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Attend via Webinar | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier N/A | Nonmember N/A | ||||
| Will Not Attend | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier N/A | Nonmember N/A | ||||
This meeting is open to ABM and B2B CX Committee members, all ANA client-side marketers, as well as Platinum and Gold MSP ANA members.
What if your customer experience data could tell you where your next account expansion opportunity is?
Join the ANA B2B Customer Experience and Account-Based Marketing Committees for a joint discussion on Leveraging CX Data and Health Signals to Drive ABM Expansion.
We’ll explore how customer experience metrics and post-sale signals can give ABM teams a richer view of their accounts and help identify opportunities for deeper engagement, expansion, and growth. At the same time, CX teams can turn the insights they already collect into a more proactive growth lever by connecting them to account-based strategies.
Come ready to share ideas, experiences, and challenges as we explore how CX and ABM teams can connect their data and strategies to create a more unified account experience, from acquisition through expansion.
Brought to you by: 
Mila Armer
Head of Strategic Marketing
Epiroc USA / ANA B2B CX Committee Co-Chair
Kit Haines-Bornheimer
Director of Messaging Strategy and ABM Process Alignment
Verizon / ANA ABM Co-Chair
Webinar information, if available, will be provided to registrants only.
