From Research to Resonance: How Moms' Voices Shaped a Campaign Built to Actually Work

This session goes inside a new maternal mental health effort from the Ad Council's "Love, Your Mind" campaign, where audience voice wasn't a validation step at the end — it was built into every stage, from foundational research through creative development. Hear the findings that highlighted what moms actually need support around, the ways to reframe maternal mental health to evoke empowerment, and why structured, consumer-informed development is a competitive advantage for brands in high-stakes categories.