Red Wing Heritage is getting ready for the colder months with its newest launch.
On Thursday, the Minnesota-based footwear brand unveiled the new Norway Moc, a boot “built for life in cold climates and designed to meet the demands of northern winters,” the company noted.
Built on Red Wing’s signature moc toe silhouette, the new made-in-America Norway Moc features a Scotch-grain embossed Copper Rough and Tough leather that delivers four times more water resistance, while a Vibram Fire and Ice Lug outsole provides traction and comfort in cold, challenging conditions. A breathable lining and padded collar help regulate warmth and moisture, while a removable felt-covered footbed adds comfort throughout the day.
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And despite its name, Amy Peck, vice president of product innovation at Red Wing, said in a statement that the new silhouette “isn’t a Scandinavian-inspired boot.”
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“It’s a Minnesotan boot built for Norwegian winters,” Peck noted. “It’s designed for the realities of life in cold climates and built by people who understand what winter demands.”
To bring the launch to life, the footwear brand tapped acclaimed filmmaker Benjamin Hardman on a film that follows a pair of Norway Mocs on an expedition from Red Wing, Minn., across sweeping arctic tundras to a remote cabin in Svalbard, Norway, which is home to Longyearbyen, the world’s northernmost permanently inhabited town.
The Norway Moc, which retails for $369.99, is now available at Redwingshoes.com, in Red Wing stores and at select retailers.
This new launch comes just days after Red Wing said it was bringing sneaker-esque comfort to work boots with a new collection launching for fall 2026.
The Construct line, consisting of three boot styles, prioritizes comfort, fit and durability while also offering the same essential safety features, high-level performance and refined aesthetic typical of Red Wing products.
In June, the Minnesota-based footwear brand unveiled its IronFlex boot, which was designed using insights from a foot-scanning technology that has collected and analyzed over 3 million individual scans across 321 styles.
