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Augustinus Bader, a skin care darling used by everyone from Kim Kardashian to Dua Lipa prior to red carpets and a mainstay in A-list facialists’ kits, has come out with its first-ever sunscreen offering last year — and it’s already a viral bestseller.
The $145 The Mineral Sunscreen SPF 50 lands squarely in the luxury sun care category based on that three-figure price tag, but a few weeks (or even days) spent with the trending buy will quickly confirm that it’s worth every last penny.
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Augustinus Bader The Mineral Sunscreen SPF 50
Backed by ingredients like zinc oxide, cotton seed extract, restorative microalgae extract, and antioxidant-infused raspberry seed oil.
First off, Augustinus Bader’s mineral sunscreen formula doles out broad-spectrum protection, meaning it will keep you safe from UVA and UVB rays alike — sitting on the surface of skin rather than penetrating it and therefore reflecting the sunlight back into the atmosphere to shield your complexion from harm.
Powered by the brand’s famous, patented TFC8 technology (yes, the very same one behind your go-to The Face Mist, The Body Cleanser, and The Light Cream), this fan favorite also achieves something only a handful of competitors have: actively working to reduce the visible signs of aging by optimizing skin cell communication and nutrient absorption. Hydrating, evening out skin tone, and leaving dewiness in its wake, The Mineral Sunscreen is capable of replacing your anti-aging serums and moisturizers — practically unheard of in the industry.
Extensive clinical and user trials have found that the topical helps skin appear smoother, cuts back on fine lines and wrinkles like crow’s feet, alleviates redness, and doesn’t clog pores all the while. Supporting your skin’s vitality and youthful looks, the sunscreen won’t subject it to a dreaded white cast, instead quickly becoming invisible and layering exceptionally well under makeup.
The third reason for why The Mineral Sunscreen SPF 50 deserves to occupy prime real estate in your makeup and beach bags revolves around its sensitive skin–friendly status that “minimize[s] irritation,” per company copy: going easy on acne-prone faces, too, with its noncomedogenic, fragrance-free composition and mineral versus chemical classification.
Furthermore, it’s gender-neutral, non-greasy, and was designed for daily use year-round. “The Mineral Sunscreen SPF 50 represents a breakthrough in skin care science, features a novel dual-action technology that shields the skin, and combats the signs of aging and damage inflicted by UV rays,” says Professor Augustinus Bader, MD, PhD, co-founder of the eponymous beauty destination. “We carefully crafted the formula with skin care–first ingredients for optimal performance and wear.”
But don’t just take his, or our, word for it. The purchase boasts a 4.8-star average on its direct site, with devoted users sharing sentiments along the lines of the following: “It’s hard to get excited over sunscreen, but this may be the closest you can get. The product melts right into the rest of my skin care flawlessly. Even better, it completes two jobs at once.”
Augustinus Bader The Mineral Sunscreen SPF 50
Also sold with auto-replenish option, which will save you 20 percent.
And another: “I could see the effect immediately after application, within about an hour. My skin, especially around my eyes, was more supple and dewy.”
Ready to experience the magic firsthand? Shop The Mineral Sunscreen SPF 50 while it’s still in stock this summer, and don’t forget to round out your cart with complementary Augustinus Bader gems. Going somewhere warm? The brand’s selection of travel-sized beauty will ensure your skin’s firing on all cylinders while you’re kicking back at a pebble beach in the French Riviera.
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Meet the Author
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, wrote about tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on luxury skin care releases that live up to their marketing copy claims.
