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Nike’s Restructuring Means Layoffs, Geographic Changes
Wall Street is anxious for a Nike rebound. Nike says it’s going to take a while. The company announced…
Why Wall Street Is Restless for a Nike Rebound
It was a cruel summer for Nike. The company’s stock is down 43% so far this year, and it was recently…
$12.3M Michael Jordan Jersey Takes NBA Collectibles to New Heights
The jersey Michael Jordan wore during Game 3 of the 1998 NBA Finals sold for $12.3 million, including the…
The U.S.-Canada Trade War and the Role of Sports Diplomacy
Today’s guest column is from professors John Cairney and Rick Burton. It’s often been said, or at least…
Fanatics, King of Online Sports Retail, Eyes More Brick and Mortar
Michael Rubin has built Fanatics into the world’s largest online seller of licensed sports merchandise over…
White Tennis Shoes for Fall? Nike, Reebok, Adidas All Say So
The sneaker industry has been in a funk all summer, but with the fall fashion season kicking off this week in…
Can Michael Rubin’s Fanatics Become a Hollywood Player?
This story appears in The Hollywood Reporter + Sportico September 2026 Sports issue. Click here to read…
Sneaker Industry Faces ‘Hangover’ as Dick’s Shares Drop 30%
The sneaker industry is in turmoil. This summer, major shoe brands from Nike to Adidas to Under Armour…
Tom Brady’s CardVault Gets Judge, Jay-Z, Dana White Investments
Mogul and rap artist Jay-Z, New York Yankees slugger Aaron Judge, Boston Red Sox owner John Henry and UFC CEO…
Under Armour Lowers Guidance and Begins Another Product Cull
Under Armour is resetting again. The Baltimore-based sportswear maker lowered its financial outlook for…
Liverpool Targets U.S. in Push for 40 Brick-and-Mortar Stores Worldwide
Liverpool FC is headed back to England after its two-week preseason tour in the U.S. concluded on Sunday…
Bollen Green: Maker of Viral Fitness Toy Branches Out to Soccer
The 2026 World Cup drew more fans than any of its predecessors, shattered U.S. viewership records in multiple…
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