With more than 78 million streams on Spotify and 2.5 million shares on TikTok, it’s safe to say “Nicole Kidman” is the song of the season.
Released on Sept. 4, the tune has become inescapable (in the best way), and if you’ve scrolled on social media at all in the last few weeks, there’s a good chance you can finish at least one or two lines. Cue the popular “every single night…” lyric here.
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You could also probably pick the artist behind the viral hit out of a lineup, with her fuchsia waves, sky-high falsies and square-tip talons. This is Adéla Jergova.
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Adéla lives, breathes and incarnates beauty, but like her sound, not one aesthetic defines her. She is punk; she is Y2K, and she is Gen Z. She could also easily be Julia Fox’s doppelganger, that is, when she had bleached brows, hollowed eyes and overlined lips last year. Now, however, Adéla is coming into color — literally — boasting a dark brown brow and a hair hue that’s impossible to miss.
Celebrity makeup artist Loftjet, whose “It” girl roster includes Zara Larsson and Charli XCX, described Adéla’s beauty as “a love letter to the pop stars and pop culture she grew up idolizing.”
“We often reference that 2014 to 2016 era of beauty maximalism, when makeup was unapologetically makeup,” he told WWD. “The winged liner, cut creases, sculpted brows and statement lips. There was an almost theatrical quality to it all, and I think we’re both drawn to that sense of glamour and transformation.”
There’s also contemporary edge at play, continued Loftjet, and it’s apparent in their collaborative interpretation of these 2010 references. “It’s about taking those familiar codes of glamour and giving them a new perspective. Maybe the skin feels more lived-in, the brow is softer or there’s an unexpected use of color. It’s that tension between nostalgia and modernity that makes it interesting,” he said.
The same sentiment applies to her hair. Yes, the cut and color reference the 1970s punk movement and the Y2K adaptation that followed — tinsel strands, side bangs and all — but the styling is very much so rooted in present-day trends, with soft waves and straight ends. WWD has contacted her hair architect Fitch Lunar for more details.
As a whole, Adéla’s beauty signals a broader movement assembling, one that prioritizes individuality and self-expression over conventional standards and expectations. “After years of the clean-girl aesthetic, there’s something refreshing about someone embracing the artifice of makeup again,” Loftjet said.
“Adéla isn’t afraid of looking done, of being glamorous or of transforming herself entirely. There’s this idea that modern beauty should look effortless, but why should effort be something we disguise? Why can’t beauty be theatrical, exaggerated or even a little excessive?
“Whether it’s a music video, an editorial or a red carpet, it’s about creating a feeling, a character or simply responding to who she wants to be in that moment. To me, that’s what makes her beauty so modern. It’s about being whoever you want to be,” he continued.
