The new Apple Watch Series 12 and Apple Watch Ultra 4 have arrived, bringing new features and upgrades to two of the most popular smartwatches. While we’re paying attention to Apple’s latest models, the previous-gen Apple Watch Series 11 and Apple Watch Ultra 3 still have a lot to offer. They’re on our list of the best smartwatches of 2026 (although that will likely change in the coming days), thanks to their health-tracking features, big display and solid battery life. Plus, these devices have evaded Apple’s recent price hikes so far.
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However, you won’t find many direct discounts. If you’re hoping for a big price cut, you may need to defer to a carrier offer or trade in your old smartwatch to score some savings on the latest models. You can also opt for an older or refurbished model for more ways to get an Apple Watch for less.
Our shopping experts have pulled together the best Apple Watch deals available right now, so you don’t have to dig through the internet yourself. We’ll keep this page updated as new offers roll in.
Best Apple Watch Series 12 deals
Apple Watch Series 12 at Walmart
The Apple Watch Series 12 is available at Walmart, with many color and band options. You can also pick between two sizes: the 42mm model for $399 or the 46mm version for $449. You’ll also get some freebies, including up to three free months of Apple Arcade and Apple Fitness, up to two free months of Apple Music and News and up to one free month of Apple TV.
Apple Watch Series 12 at Apple
Though there are no direct discounts, you can save up to $430 when you trade in an old device. Pick from three bands — rubber, textile or stainless steel. You can also choose from aluminum, titanium and ceramic colors. You’ll also get 3% cash back when you purchase with an Apple Card*.
Apple Watch Series 12 at Amazon
Apple’s latest flagship is now available at Amazon. There are many colors and two case sizes to choose from. The 42mm model is priced at $399, while the larger 46mm model costs $449. Some color options also give up to four free months of Fitness Plus, Apple Arcade and News Plus.
Apple Watch Series 12 at Verizon
The Apple Watch Series 12 is now available at Verizon. You can save up to $300 by trading in an eligible device. You can also get a free Apple Watch Series 12 with the purchase of an iPhone. To get this deal, you’ll need an eligible plan for the iPhone and Apple Watch.
Apple Watch Series 12 at AT&T
The Apple Watch Series 12 is now available at AT&T. You can save up to $300 when you buy two watches and choose an eligible data plan. You’ll see the savings as bill credits for 36 months. You can also trade in an old device and save more.
Apple Watch Series 12 at Best Buy
The latest 42mm Apple Watch Series 12 is available at Best Buy. There’s no direct discount, but you can trade in your older device for a new one. Every purchase also includes up to four months of Apple Fitness and three months of Apple Music.
Best Apple Ultra 4 deals
Apple Watch Ultra 4 at Apple
You can now shop the Apple Watch Ultra 4 at Apple. Save up to $430 on your new watch when you trade in an old device. It is available in black and natural colors, and there are four band options to choose from – Alpine, Trail Loop, Ocean Band or Titanium Milanese. You’ll also get 3% cash back when you purchase with an Apple Card*.
Apple Watch Ultra 4 at Amazon
The 49mm Apple Watch Ultra 4 is now available for $799 at Amazon. You can choose from different sizes and a variety of band options. Though there are no direct discounts, you can get up to four free months of Fitness Plus, Apple Arcade and News Plus with every purchase. It comes with Apple’s new advanced health-sensing system, up to 50 hours of battery life and the powerful S11 chip.
Apple Watch Ultra 4 at Best Buy
Grab the Apple Watch Ultra 4 at Best Buy for $799. Both colors, black and natural, are available. You’ll also get a few freebies, including four free months of Apple Fitness Plus and three free months of Apple Music with every order.
Apple Watch Ultra 4 at Verizon
The Apple Watch Ultra 4 is now available at Verizon. You can save up to $300 if you have an eligible device to trade in. You’ll see the savings as bill credits for the next 36 months.
Apple Watch Ultra 4 at Target
The Ultra 4 is now available at Target in black color. There are no direct discounts, but you can save 5% with a Target Circle Card*. That means you can save $40 on the list price of $800.
Best Apple Watch Series 11 deals
Apple Watch Series 11 at Walmart
Walmart isn’t offering any direct discounts on the Apple Watch Series 11 right now, but your purchase includes three free months of Apple Fitness Plus and Apple Arcade, up to two free months of Apple News and Apple Music, and one free month of Apple TV for new or returning subscribers.
Apple Watch Series 11 at Best Buy
Best Buy isn’t offering any direct discount on the Apple Watch Series 11. However, with every purchase, you’ll get four free months of Apple Fitness Plus and three free months of Apple Music. If you have a device to trade in, you can also score some trade-in savings.
Apple Watch Series 11 at Target
Target is currently offering a direct $50 discount on the Apple Watch Series 11, dropping the price to $350. Plus, Target Circle Card* users can save an additional 5%. All colors except silver are currently in stock.
Best Apple Watch Ultra 3 deals
Apple Watch Ultra 3 at AT&T
The Ultra 3 is available at AT&T, but stock is limited. You can save $300 off the Apple Watch Ultra 3 when you buy two and sign up for an eligible data plan. AT&T also has its own trade-in program that lets you save on your old smartwatch.
Apple Watch Ultra 3 at Best Buy
Best Buy is offering a $100 discount on the Apple Watch Ultra 3 right now. That brings down the price to $699. You can save even more with an eligible trade-in. The Apple Watch Ultra 2 will net you the most credit, but older models and smartwatches from other brands are also accepted.
This purchase also comes with three free months of Apple Music and four free months of Apple Fitness Plus for new or returning subscribers. My Best Buy Plus and Total members will also receive an additional 10% on eligible trade-ins.
Best Apple Watch SE 3 deals
Apple Watch SE 3 at Apple
The third-gen Apple Watch SE is the most affordable model in its lineup and you can pick one up for even less when you trade in your old smartwatch. You can save up to $430, which means you can technically get it for free, though it ultimately depends on the year and condition of your trade-in.
If your trade-in exceeds the cost of the new watch, you’ll receive the difference as an Apple Gift Card. You’ll also get 3% cash back when you use an Apple Card* to purchase.
Apple Watch SE 3 at Best Buy
Best Buy isn’t currently offering a discount on the Apple Watch SE 3. However, it is offering four free months of Apple Fitness Plus and three free months of Apple Music. Best Buy also has a generous trade-in program that can bring the price down a bit. This gives you the potential to get the device for free or nearly free, but the odds are you’re trading in an older device that won’t net the full amount.
Apple Watch SE 3 at Walmart
You can buy the Apple Watch SE 3 for $249 at Walmart. There’s no direct discount but the purchase includes free Apple services for new or returning subscribers, including three months of Apple Arcade and Fitness, two free months of Apple News and Music and up to one month of Apple TV.
Apple Watch SE 3 at Amazon
Amazon isn’t offering any direct discounts on the SE 3, but you’ll get up to four free months of Fitness Plus, Apple Arcade and News Plus with every purchase. All the colors are in stock, so you can choose your preferred shade right now.
Apple Watch SE 3 at T-Mobile
T-Mobile is offering some significant savings on the Apple Watch SE 3. Those adding a watch line can score the watch free, with the offer applied as bill credits over 24 months. You can also buy a Watch SE 3 and gift a second for up to $300 off with a new line, applied over 24 monthly bill credits.
Best Apple Watch Series 10 deals
Released in 2024, the Apple Watch Series 10 is pretty scarce. However, we did spot some refurbished offers.
Apple Watch Series 10 at Back Market (renewed)
If you can’t get your hands on a new model at the moment, Back Market offers a certified refurbished model starting in the high $200s, and you can potentially save more with trade-in credit.
Best Apple Watch Ultra 2 deals
The previous iteration of the Ultra is fairly hard to come by, but you can still find refurbished models.
Apple Watch Ultra 2 at Back Market (renewed)
If you don’t mind purchasing a refurbished Ultra 2, Back Market offers a certified refurbished model starting in the low $400s. You can also potentially save more with trade-in credit.
Prices and availability change often due to limited supply, especially at retailers like Amazon and Walmart. We’ll continue to update this list with the best deals as we find them.
*All information about the Apple Card, AT&T Points Plus Card and Target Circle Card has been collected independently by CNET and has not been reviewed by the issuer.

